Winter warmth

As the fest­ive season approaches, Calvados is making its way to the streets (and metro sta­tions!) of Paris, Lille, and vari­ous cities in Normandy (Rouen, Caen, Le Havre, etc.) with a winter-themed advert­ising campaign.

Designed to evoke warmth and con­vi­vi­al­ity, the cam­paign high­lights the ver­sat­il­ity of this cher­ished spirit.

The visu­als, beau­ti­fully craf­ted by Cam­ille, Paul et Julien, show­case artis­an­al expert­ise that per­fectly aligns with the spirit of the season.

First, as a sipping experience.

In all its purity. Bare and simple.

Mixed ?

With a simple touch of tonic or ginger ale.

Boozy

Per­fect for short cock­tails, crowned with a sig­na­ture apple slice.

If you’re eager to dis­cov­er cock­tail recipes, find them HERE.

Enjoy during the fest­ive season or exper­i­ment with loved ones.

Always in moderation.

Bonus track

In addi­tion to this visual cam­paign, Calvados is also shar­ing its story through music, airing on nation­al music radio sta­tions and stream­ing platforms.

Dis­cov­er the ad spot (sorry, it’s in French) and let the fest­ive spirit flow!