“Café Calva” or “Calva Café” ?
For a long time in Paris, people used to order "coiffed coffees."…
In Normandy, customers also asked for “laced” coffees. With Calvados, obviously.
Since then, customs have undergone some changes, as has Calvados.
Nevertheless, the spirit remains inseparable from this caffeinated heritage.
It is precisely in this spirit that this winter advertising campaign came to fruition.
Primarily, it pays homage to Café Calva, a distinctly French practice resurfacing more and more in Paris and beyond.
Then, there’s a modern “twist” on this age-old practice with the “Calva Café” (or Calvaspresso for the initiated) in the form of an “Espresso Martini” — a cocktail familiar to enthusiasts.
However, the best variation undoubtedly involves Calvados!
Finally, there’s the “Calva Nature,” where Calvados unveils its complete aromatic spectrum. A message that also prompts contemplation of the “natural” trajectory of the spirit, which is arguably one of the most eco-responsible in the market.
And naturally we emphasize the gesture.
Cheers
