Cheers !

In 2023, one out of every two bottles of Calvados was sold out­side of France.

Export dynam­ics were par­tic­u­larly strong in the Amer­ic­an market, where the demand for this unique brandy con­tin­ues to grow each year.

2024: The American ambition continues

To sup­port this momentum, the Calvados sector is doub­ling its efforts to cap­tiv­ate the Amer­ic­an market.

On the agenda: three years of ambi­tious actions tar­get­ing the on-trade cir­cuit in ten Amer­ic­an states.

These ini­ti­at­ives bene­fit from the sup­port of the European Union within the Enjoy it’s from Europe programme.

Thus, mas­ter­classes, tast­ings, and pro­fes­sion­al events will allow dis­til­ler­ies to fur­ther intro­duce Calvados across the Atlantic.

“Normands and Conquérants”

This offens­ive strategy reflects the dynam­ism and col­lect­ive ambi­tion of Calvados distilleries.

Con­vinced of the poten­tial of the spirit, they aim to estab­lish Calvados as an indis­pens­able spirit beyond the Atlantic.

If you want to learn more about the upcom­ing Amer­ic­an events for Calvados, visit our cam­paign web­site with all the useful inform­a­tion. Check it out here -> drinkcalvados.us

Cheers !