Two types of consumption are highlighted for this campaign.
Calvados as a digestif, but also as a cocktail.
These original compositions build bridges between tradition and modernity by placing Calvados in a more contemporary, more urban ecosystem.
And if you want to see more, have a look to our Instagram.
And it even flashes on some billboards, like here in a shopping centre near Caen.
Don’t forget Pommeau de Normandie!
The faithful companion of Calvados, Pommeau de Normandie, has also been given a makeover with an original summer recipe: the Pocito!
A new cocktail presented below by Guillaume and magnified HERE by our trainee Matthieu 😉