Calvados in Paris
During the month of December, Calvados launches a promotional campaign across the French capital.
Subway, Paris ring-road, train station, shop windows: different billboards consecrate the moments of consumption and reveal an innovative identity.
Whether you are a café-calva lover, a gourmet or a cocktail addict, there is something for every taste, for every color.
A campaign that is also deployed in the major urban centers of Normandy for the holiday season.